Children Eating

Cal Pro NET | California Professional Nutrition Education Training Center

Outreach Toolkit

To Promote California School Meal Programs

Partnerships: California Food Policy Advocates (CFPA)

California Food Policy Advocates (CFPA) is a statewide policy and advocacy organization dedicated to improving the health and well being of low income Californians by increasing their access to nutritious, affordable food. Through policy advocacy, research, technical assistance, outreach and forging partnerships across the state, CFPA works to strengthen the federal nutrition programs and ensure low-income Californians have access to nutritious and affordable food.
REAL School Food Initiative

CFPA's REAL School Food Initiative brings stakeholders together to identify and work on strategies and policy opportunities in support of freshly prepared meals made from whole and minimally processed ingredients and to improve the appeal of school meals.

CFPA has produced webinars to help school food service directors and advocates work to improve the appeal of their program through simple marketing efforts and cafeteria design.  Topics include:
"Rethinking the Lunchroom"

"Marketing School Meals"
The REAL School Food Web site also has links to a variety of resources to help schools improve the quality and appeal of school food by increasing the amount of freshly prepared food, by engaging students, by training staff in customer service and by marketing the nutrition programs to the school community.


CFPA's BreakfastFirst Campaign helps California's students reach their full potential and California's schools maximize available federal resources by strengthening school breakfast programs. The BreakfastFirst Web site has all the resources and materials schools need to implement and market innovative breakfast service models like Classroom Breakfast and Second Chance Breakfast.

School Meal Analysis

CFPA also publishes an analysis of school meal data obtained from the California Department of Education. These data can be helpful to districts to explain the potential impact of increased participation on the number of low-income students and increased revenue.